Is it possible to attract the market through our beliefs, rather than engaging in outer physical advertising or other outer initiatives?
Years of experience of a "consciousness-based" approach to business has shown that to the extent that the leader's own values are made real through his personality, the business will thrive. I.e. the market will respond out of all proportion. For example, if we intensely believe in and aspire for the values of "making things easier for the user," that will have far greater impact than merely advertising our product in the open market. What happens is that through this high-consciousness mental belief, we unleash powerful energies that align with the needs of individuals, which will result in their purchasing the product in spades. We will have evoked a response through inner means; only modestly taking to outer, physical action.
Thus, if we want to "advertise ourselves" and attract the market, we can withdraw focus on outer initiative, even advertising initiative, and instead get in touch with and intensely aspire for our personal or business values, which will bring out the Spirit in our endeavor, touching the essence and psychic center of the community/market, attracting them to purchase our service or product. This side-stepping of outer initiative for a values-based inner one is a great spiritual secret of business success, or for that matter, any type of personal or collective achievement.
Thus, the first great challenge for us is understand what our own or our organization's deepest values and beliefs are. An even greater challenge is to discover what unique values are that set us apart from the herd. The third challenge is to identify what is changing in society so that we can catch that wave. If somehow our own unique values match an emerging tide of social progress, then we will be creating a perfect storm for overwhelming success.
Once we identify the inner values and the outer emerging need, we can develop strategies to implement them. From amongst these, we can choose the best, and then through persevering effort and right attitudes, we can implement them. Life will cooperate at every quarter. Moreover, results will depend less on our outer advertising than the intensity and application of our unique values at all levels of the endeavor. This "Inner Advertising" will not only engender great success, but create entirely new markets, leading the society forward.
By restraining outer effort for inner intensity of belief, we tap the universal plane that is behind the aspirations of the collective.
Years of experience of a "consciousness-based" approach to business has shown that to the extent that the leader's own values are made real through his personality, the business will thrive. I.e. the market will respond out of all proportion. For example, if we intensely believe in and aspire for the values of "making things easier for the user," that will have far greater impact than merely advertising our product in the open market. What happens is that through this high-consciousness mental belief, we unleash powerful energies that align with the needs of individuals, which will result in their purchasing the product in spades. We will have evoked a response through inner means; only modestly taking to outer, physical action.
Thus, if we want to "advertise ourselves" and attract the market, we can withdraw focus on outer initiative, even advertising initiative, and instead get in touch with and intensely aspire for our personal or business values, which will bring out the Spirit in our endeavor, touching the essence and psychic center of the community/market, attracting them to purchase our service or product. This side-stepping of outer initiative for a values-based inner one is a great spiritual secret of business success, or for that matter, any type of personal or collective achievement.
Thus, the first great challenge for us is understand what our own or our organization's deepest values and beliefs are. An even greater challenge is to discover what unique values are that set us apart from the herd. The third challenge is to identify what is changing in society so that we can catch that wave. If somehow our own unique values match an emerging tide of social progress, then we will be creating a perfect storm for overwhelming success.
Once we identify the inner values and the outer emerging need, we can develop strategies to implement them. From amongst these, we can choose the best, and then through persevering effort and right attitudes, we can implement them. Life will cooperate at every quarter. Moreover, results will depend less on our outer advertising than the intensity and application of our unique values at all levels of the endeavor. This "Inner Advertising" will not only engender great success, but create entirely new markets, leading the society forward.
By restraining outer effort for inner intensity of belief, we tap the universal plane that is behind the aspirations of the collective.