Life is continuously throwing up new opportunities in every industry for those who have the eyes to perceive them. It does not require a visionary's genius, just an open mind and a will to see. New opportunities are constantly emerging because society is continuously evolving, and the rate of social development is greater today than at any prior time in recorded history.
Stop for a while and think about it. What social changes in the past have created new opportunities for companies in your industry? What further changes are taking place today that may generate new opportunities for your industry in the future?
What are the opportunities now emerging in your industry as the result of developments in technology, life style, social attitude, organization, law or politics, devaluation of the dollar, and so on? Where is the company positioned on the wave of opportunities.
There are a number of things your company can and should do to foster the awareness and develop the perception of newly emerging opportunities. For example-
1. Encourage your clients/customers to speak out, and LISTEN to what they say. What do they like? What would they like better? What are their problems? EVERY PROBLEM IS A POTENTIAL OPPORTUNITY.
2. Keep abreast of the latest developments in your industry through conferences, seminars, and trade journals.
3. Do not restrict your exposure to your own industry. Keep informed and observe trends and developments in closely and distantly related industries that could conceivably have an impact on your business.
4. Read the newspaper for social trends and changes in life style, not just for hard news. Imagine what the future could be if these trends continue.
5. Closely monitor the new initiatives of competitors.
Finally, develop specific, time-bound action plans to implement any of the above strategies to foster awareness of new opportunities in the marketplace.
Stop for a while and think about it. What social changes in the past have created new opportunities for companies in your industry? What further changes are taking place today that may generate new opportunities for your industry in the future?
What are the opportunities now emerging in your industry as the result of developments in technology, life style, social attitude, organization, law or politics, devaluation of the dollar, and so on? Where is the company positioned on the wave of opportunities.
There are a number of things your company can and should do to foster the awareness and develop the perception of newly emerging opportunities. For example-
1. Encourage your clients/customers to speak out, and LISTEN to what they say. What do they like? What would they like better? What are their problems? EVERY PROBLEM IS A POTENTIAL OPPORTUNITY.
2. Keep abreast of the latest developments in your industry through conferences, seminars, and trade journals.
3. Do not restrict your exposure to your own industry. Keep informed and observe trends and developments in closely and distantly related industries that could conceivably have an impact on your business.
4. Read the newspaper for social trends and changes in life style, not just for hard news. Imagine what the future could be if these trends continue.
5. Closely monitor the new initiatives of competitors.
Finally, develop specific, time-bound action plans to implement any of the above strategies to foster awareness of new opportunities in the marketplace.